The data and credit reference company Experian says this opt-out rate in the Rolling Register, a monthly file it maintains of individuals who have amended their entry to the Electoral Roll, indicating that there is likely to be a similar increase in the opt-out frequency across the full canvass when made available in 2005. The opt-out rate currently averages around 27%.
Experian has just completed and loaded the full 2004 Rolling Register on to its consumer databases to ensure that the UK's credit industry has access to the most up-to-date and accurate Electoral Roll information for credit and identity checking.
Steve Kilmister, managing director of Experian's Consumer Business, said: "With the support of the local authorities, our dedicated Electoral Roll team has processed in excess of 4,000 update files supplied by 463 local authorities, handling in excess of 200,000 records every month and made more than 1.8m updates to the Electoral Roll. As a result, organisations have access to the most up-to-date name, address and movers data to make sound credit decisions, prevent fraud and accurately target their direct marketing."
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