
Research for the three months to September 2013 shows Windows Phone accounts for 11.4% after growing by 7.2 percentage points year-on-year.
However, Android still remains the number one operating system with 58.4% of the marketing, while BlackBerry’s share has dropped by 5.4 percentage points to 3.1%.
Apple’s iOS dipped by 1.0 percentage point to 27.0%, but Kantar predicts its market share will increase at Christmas.
GB | 3 m/e Sep 2012 | 3 m/e Sep 2013 | % pt. Change |
Android | 58.6 | 58.4 | -0.2 |
BlackBerry | 8.5 | 3.1 | -5.4 |
iOS | 28 | 27 | -1 |
Windows | 4.2 | 11.4 | 7.2 |
Other | 0.7 | 0.2 | -0.5 |
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, said: "August is traditionally a quiet month for Apple as consumers wait for the release of new models, and strong sales of the iPhone 5S and 5C at the end of September did not manage to make up for the lull.
"The full impact of the new iPhones will be seen at Christmas, when iOS is expected to bounce back strongly in
Kantar’s research shows that the growth of the Windows Phone operating system is being driven almost entirely by Nokia sales.
News comes after Nokia agreed to after losing its once-dominant position in the mobile industry, when it was forced to abandon its failing Symbian operating system in favour of Windows Phone.
Sunnebo said: "Nokia dominated in
"The majority of consumers in