One For The Boys "don't be dumb, talk about it" by The Black Arts Company

Samuel L Jackson appears in a new campaign for the the male-cancer foundation One For The Boys. The 40-second TV ad aims to get men talking about the possibility of contracting cancer. The Black Arts Company, which created the ad, worked pro bono on the project. It was written and art directed by Rich Ward, Steven Andrews, Ian Cassie and Jai Harj, who was also the director.