Omnicom will contribute resources into the new company from the stakes it holds in internet consulting firms, which include Agency.com, Organic and Razorfish.
In a joint statement, Pegasus and Omnicom said, 鈥淥ur objective in forming the company is to maximise consolidation and other strategic opportunities among companies in the currently depressed e-services consulting and professional services marketplace. We will work with these companies to leverage their client relationships and infrastructure to create stronger, more substantial e-services consulting networks.鈥