- Anthony Wreford has been confirmed as the president and chief executive of Diversified Agency Services Europe, the marketing services division of Omnicom, as exclusively revealed by ±±¾©Èü³µpk10 earlier this month (June 11).
He takes over from Michael Birkin who was made president of DAS Worldwide last year. Birkin succeeded Tom Harrison, who took over John Wren's role as DAS Worldwide chief executive when Wren was made Omnicom chairman and chief executive officer.
Wreford has been a consultant to Omnicom since 1989 following Omnicom's acquisition of BMP. During his ten years with Omnicom Wreford has worked with each of the heads of DAS Europe and closely with Wren, both in his DAS role and latterly in his Omnicom position.
In a statement Wren said: "I have been trying to persuade Anthony to join Omnicom in some capacity since we first met following the BMP acquisition. He has been an invaluable adviser to the group and to me personally over that period and I am delighted that he has decided to join a team that in many ways he helped to build."
DAS comprises a wide range of companies in direct marketing, public relations, promotional marketing, branding and healthcare. In the UK the group includes WWAV Rapp Collins and PR network Fleishman Hillard.
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