OMG won the account after a three-month competitive pitch against all the major UK networks. It will now run the bulk of affiliate marketing for RBS Insurance from December.
The programme covers Direct Line’s and Churchill’s range of general insurance and life insurance products as well as car and home products from Privilege and Nat West.
OMG Managing Director Oli Matthews said: “We have had a relationship with RBS over the last two years and as a result we have been able to demonstrate the value of our unique hands-on approach to managing affiliates and our dedication to brand protection and service.”
OMG Network, based in Norwich, specialises in Pay for Performance marketing, where clients pay only for the sales or leads that are generated.
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