PSA has split its £500 million media buying and planning
account between OMD and Media Planning Group. The move sees OMD UK take
£80 million in billings following Carat's resignation this
year.
OMD has also added Germany, Switzerland and Hungary to its existing
business in Italy. Media Planning Group has retained business in Spain
and the massive £177 million account in France. It has also won
the Belgium business.
PSA, which encompasses the Peugeot and Citroen brands, began the review
of its mammoth account across seven markets - UK, France, Germany,
Italy, Hungary, Switzerland and Spain - four months ago. It invited OMD,
MBS Media, Media Planning Group and Zenith/Optimedia to pitch after
parting company with Carat Group.
Before this Carat handled the account in the UK, Germany and Belgium but
the agency split with PSA because it is keen to extend its grip on its
Renault business.
OMD is setting up a dedicated team (OMD Team PSA) to handle the PSA
business across Europe.
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