Frenchman Eric Bequin fills the post left vacant by Elie Khouri, who left the position to become regional managing director of the Omnicom Media Group.
Bequin, who speaks Arabic, brings with him 15 years of experience, the last eight of which were spent at Goodyear in Luxembourg. He previously worked for seven years at ad agencies across Europe and the Middle East.
Alain Khouri, chairman of the Omnicom Media Group Middle East, said: "This appointment coincides with the next phase of development of OMD. Now that OMD has established its overall leadership in the region, we need to replicate this across all our existing and future markets to provide the most comprehensive service to our clients."
Bequin's primary objective is to spearhead the group's development in North Africa and other regional markets, streamline its resources regionally to better meet clients' needs and drive the development of the OMD brand. He will report directly to Elie Khouri, regional managing director of the OMG, the holding company of OMD, PHD and four strategic business units, OMD Digital, Integral, Fuse and OMD International.
Elie Khouri said: "Eric has shown that he is best equipped to integrate all our local operations further into the regional and global network, while focusing on increasing our footprint. We're looking to capitalise on his experience in managing a wide and diverse region at the client end of the business. He complements very well the talent pool and high level of competences we have built over the last five years."
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