Winners of the awards, which are designed to recognise inspired and effective use of TV, will be revealed at London's Sketch on 27 June.
The contest, run in association with ±±¾©Èü³µpk10 and Media Week, attracted a record 98 entries, up 20% on 2012.
Manning Gottlieb OMD and OMD lead the pack so far, with entries shortlisted in three of the six categories, followed by Mindshare, Starcom MediaVest and PHD/Drum, which each have two chances of winning.
Four shortlisted entries include creative agencies – The Red Brick Road, Grey London, WCRS and AMV BBDO. Last year, it was a creative agency that scooped the Grand Prix – Adam & Eve with Save the Children.
Manning Gottlieb OMD and UM London are the only 2013 finalists to have picked up a prize in 2012 – for Best Ongoing Use of TV with John Lewis, and Best use of Innovation with Xbox, respectively.
This year's 21-strong judging panel, chaired by the Thinkbox executive chair Tess Alps, includes Claire Harrison-Church, the marketing strategy director at Premier Foods; Laurence Green, the founder of 101, and Steve Hatch, the chief executive of MEC. For more details, go to .
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