The Superbrand List, which launched in 1994, comes out annually and is finalised by an expert council who are asked to vote on a list of brands singled out for their success and aptitude towards marketing strategies. Other brands on the list include Virgin Atlantic, Travelodge and the Royal Albert Hall.
Jazmin Beale, head of marketing and communications at Olympia London, said: "We re-branded Olympia London just five years ago, so to receive such a prestigious title when the brand, as we know it today, is still in its infancy is an honour. It is also a huge testament to the hard work of the whole team at Olympia London, who always strive to represent the brand in its best and most authentic light."
Stephen Cheliotis, chief executive of TCBA and chairman of the Consumer Superbrands Council, said: "In uncertain times people turn to brands they trust, brands they can be reassured will deliver on any promises made. This perceived reliability, coupled with quality and distinction, are the factors the public considered when voting on which brands they deem Superbrands. Outperforming so many other contenders and achieving this status is affirmation of a brand’s credentials and testament to the positive reputation it enjoys among a comprehensive group of British consumers across all regions, ages and social groups."
Last month, it was announced that agencies . This summer, .
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .