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Old Spice takes viewers to Scotland in the second instalment of its "gentleman hunt" activity. Leo Burnett created the online spot in which Isaiah Mustafa, Old Spice’s brand spokesman, dons a kilt and discovers the most gentlemanly sport that has "ever graced his dreams" – the caber toss. Mustafa also finds that the Scottish gentleman is hardier than his English counterpart, with a high tolerance for sub-zero temperatures and a taste for fried food. The ad was written by Ben Newman, art directed by Milo Williams and directed by Michael Sugarman through Unit9.