The remaining seven contenders will be tasked with designing their own brand of tissues and creating a story-based TV and poster campaign in the space of two days.
falls into two parts: designing the packaging for the tissue brand at Ogilvy's design agency, Coley Porter Bell, based in Victoria; and creating the campaign at Ogilvy's offices in Canary Wharf.
During the design element, the teams are presented with a blank box and have to think of a brand name and a logo and then design the packaging for their tissues.
Their terrible suggestions for brand names include .
The teams then have to film a 30-second TV ad and shoot pictures for a poster ad to sell the product.
The following day the teams pitch to Sir Alan Sugar; Ogilvy chairman Gary Leih; Ogilvy executive creative director Rory Sutherland; and chief executive of Coley Porter Bell Vicky Bullen; alongside an audience of 20 normal consumers.
It is understood that both ads turned out less than impressive, with one of the teams falling into the trap of creating a very arty but entirely irrelevant ad.
The pitching process didn't go much better, with one team putting in a particularly humiliating performance.
There is an advertising task every year on 'The Apprentice'; Ogilvy follows in the footsteps of CHI & Partners, who took part in the last series.
is screening tonight on BBC One at 9pm. Filming took place in October of last year.
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