OgilvyAction, the experiential arm of marketing leviathan the Ogilvy Group, has brought in Bruce Gardner as its head of experiential.
Gardner joins after a period working for staffing firm Kreate in the US, but is most famous for setting up Lime, French marketing group Publicis' experiential outfit, and latterly Sense.
"I am particularly keen to drive the opportunity with the digital team, which will be a key battleground for experiential agencies in the coming years," said Gardner.
Gardner succeeds Ross Urquart who has returned to full-time further education.
To add a comment and let us know your thoughts.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now