±±¾©Èü³µpk10

Ogilvy & Mather has picked up the estimated pounds 15 million

global advertising and branding account for Goldman Sachs, the US

investment bank.

It is unclear how the win will fit with O&M’s handling of the global ING

Barings account, which it won in March. Paul Simons, the chairman of the

Ogilvy Group, declined to comment.

The agency is understood to have joined the pitch process, which was run

from New York, at a late stage. D’Arcy New York and Mullen,

Massachusetts also pitched for the account, which first came up for

review in April.

The incumbent is Lowe Lintas & Partners Worldwide. However, the bank

spent only pounds 250,000 through that agency in the UK last year,

according to AC Nielsen MMS.

David May, the vice-president, director of global marketing, at Goldman

Sachs, explained: ’Like Goldman Sachs, O&M has a global presence and

perspective, and we felt it was ideally suited to help us develop a

global brand strategy and create the kind of advertising that will

support Goldman Sachs worldwide.’