The OFT has three days to analyse and assimilate the responses into a final report detailing how the Contract Rights Renewal remedy, governing trading with ITV, will work.
Despite the huge response, the OFT is sticking by its original deadline of November 7 for the implementation of CRR. This has infuriated advertisers and agencies, who had only six working days to respond and now question how the OFT can do justice to their concerns in three days.
"It's apparent that the OFT is merely going through the motions, so it can say that we have all been consulted, when in fact we are being ignored," MindShare head of investment Nick Theakstone said. "ITV has had three months of input into CRR."
Over the past week, a number of concerns about CRR have emerged, such as the fact that advertisers are now faced with having to pay an unspecified fee if they refer a CRR issue to Ofcom's adjudicator. This could deter agencies from complaining.
Furthermore, adjudications will not be immediate, causing problems for late bookings. And advertisers will not be able to revert to their 2003 contract terms if negotiations on terms fail.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
