The majority of adults support a complete ban on junk food advertising to pre-school children, a survey commissionedy by Ofcom has found.
The findings, published yesterday, will inform new rules on the advertising of foods high in fat, salt and sugar. In workshop discussions, researchers found the general public want children under the age of five shielded because of their vulnerability. However, only a minority of adults would like to see a total ban.
The findings were slammed by health campaigners because it ignores the option of a 9pm watershed that would bring in a wider ad ban.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)