��������pk10

In a marked shift from its original stance, the regulator is to set out the costs and benefits of screening such ads after 9pm and is inviting revised responses from organisations and individuals.
The National Heart Forum, which had led the campaign for restrictions, has withdrawn its call for a judicial review to what it saw as Ofcom’s hardline stance.
“Ofcom still maintains that the 9pm option would place a “disproportionate” burden on broadcasters, but it has clearly –albeit reluctantly - acknowledged the ground swell of public opinion that this option merits serious debate as part of this consultation,” said Jane Landon, deputy chief executive of the NHF.
It did not however rule out further action if Ofcom maintained its position.