Odeon partnered with NEC Display Solutions Europe to launch the screen that is size of half a basketball court during the world premiere of "The Hunger Games: Catching Fire".
Brand: Odeon
Client: Andy Edge, commercial director at Odeon
United Kingdom
Odeon dominates Leicester Square at film premieres with giant digital screen
Odeon Cinemas has installed a 107-square metre digital display screen on its Leicester Square cinema to dominate the surroundings with live footage of red carpet interviews during film premieres at the cinema.
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