The supermarket chain is taking an ironic look at the old-fashioned Christmas special with its new ad, created by The Red Brick Road.
In a contrast with last year’s Spice Girls spot, O’Connor spends the ad walking around the specially created Christmas set belting out The Christmas Song.
As the ex-Countdown presenter sings, he keeps getting interrupted by Tesco “pings”, which highlight the various Christmas offers available at the supermarket.
The pings keep getting in O’Connor’s way, completely sabotaging his performance.
The ad will be updated each week leading up to Christmas to correspond with the new offers added ?in-store at the time.
Credits
Project
Tesco Xmas
Client
Abi Robins, head of advertising, Tesco
Brief
Communicate that Tesco is on the side of the customer by demonstrating the breadth of great offers available at Tesco over the Christmas period
Creative agency
The Red Brick Road
Writer
Sam Cartmell
Art director
Jason Lawes
Planner
Nicola Heaslip
Media agency
Initiative
Media planner
Danny Donovan
Production company
Stink
Director
Neil Harris
Editors
John Mayes, Marshall Street
Post-production
Framestore
Audio post-production
The Jungle Studios
Exposure
TV
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