The screen is situated on the pedestrian New Street, overlooking the external Bullring area, and will be sold alongside the Ocean digital network which includes Liverpool Media Wall and London Westfield's "Eat Street". it will broadcast full motion ads between 8.30am and 10.30pm.
The contract was awarded by Scottish Widows Investment Partnership (Swip), which owns the building the screen sits on.
Tim Bleakley, chief executive of Ocean, said: "Very few sites meet our selective criteria. All Ocean sites have a unique natural pull and the City Centre House Screen is very much in the Ocean family of sites."
Ad slots will be sold in 10-second slots, shown in a one-minute loop, for a two-week period and daypart and bespoke briefs can be considered, as can total ownership of the screen.
Peter Webb, senior investment manager at Swip, said: "Ocean's position in this market brings both knowledge and expertise, maximising the potential for this iconic location to attract global brand campaigns, and bringing this bustling area of Birmingham into the exciting digital era."
Ocean specialises in landmark sites and high profile digital screens. Its sites include the London IMax cinema in Waterloo.
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