Ocean Spray, the cranberry juice brand fronted by the Duchess of
York in the US, is searching for a creative agency on this side of the
Atlantic.
Gerber Foods, which was appointed Ocean Spray’s UK distributor this
year, has called the review. The Ocean Spray marketing manager, Rob
Spencer, has asked the Incorporated Society of British Advertisers to
help draw up a shortlist of contenders for the pounds 2 million
account.
A spokesman for Ocean Spray confirmed a review was under way, but was
unable to clarify whether it included media, which is handled by BBJ
Media Services. Spencer was not available for comment.
Under its previous UK distributors - the RHM soft drinks unit, Just
Juice - Ocean Spray was handled in this country by Delaney Fletcher
Bozell.
However, Delaney Fletcher has not been approached as part of the review,
and Tom Knox, the deputy managing director, said if asked, the agency
would not pitch. He declined to give his reasons.
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