Organiser of The National Wedding Show, Ocean Media, has come up with a national campaign to raise funds for Breakthrough Breast Cancer.
Taking place on 17 September, Brides at Work Day will encourage women across the UK wear their wedding dress to work in return for sponsorship.
Each of the National Wedding Show's 300 exhibitors will have the opportunity to get involved, increasing publicity further.
In addition, Ocean Media will donate 50p from the sale of each ticket to help win the battle against this disease.
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