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Oasis, the Coca-Cola-owned juice brand, has launched the next phase of its "O refreshing stuff" campaign with a TV ad that continues its aloof theme.

The 20-second spot shows a still image of a bottle of summer fruit Oasis. A voiceover says: "Oh, this? It's just a bottle of Oasis. Would you be more likely to buy it if we showed you your favourite celeb drinking it? No? Good." The ad was written by Robert Amstell and art directed by Matthew Lancod. It was directed by Robert Wallace from the New Zealand-based animation studio Parallel Teeth, which created the illustrations.