of
The campaign kicked off yesterday (2 March) and . Today (3 March) the brand has revealed ten giant blue rabbits on London's South Bank to mark the campaign's next stage.
O2's nationwide #FollowTheRabbit hunt will give the public the chance to win VIP access to The O2 for a year. The rabbits will continue to pop up across the UK throughout this month, and interested parties can receive hints to their location by following the campaign hashtag.
The brand has been testing out the #FollowTheRabbit campaign at events such as the Brit Awards, and the England vs Italy rugby match at Twickenham stadium. Guests were encouraged to share photos of the experiences across social platforms using the hashtag for a chance to win tickets to gigs and events.
Last month, it was announced that for a further ten years. In January, heavy rock band .
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .