The trial was conducted by O2 along with Arqiva, the transmitter company. It offer 375 people access to 16 TV channels, including BBC and ITV, offering 24-hour programming.
It found that people watched an average of 23 minutes of television during one or two sessions a day, although the most enthusiastic participants were accessing as much as five hours of coverage a week.
There was a peak of viewing during lunchtime, which O2 said suggested that people were tuning in to news, sports and daytime soaps during their lunch break.
The research showed that 83% of the participants were satisfied with the service provided, while 76% indicated they would take up the service within 12 months.
Channels offered during the trial included the five terrestrial channels, as well as programming from Sky, MTV and others.
David Williams, chief technology officer at O2, said: "This trial is further illustration that we are moving from a verbal only to a verbal and visual world in mobile communications, and we are encouraged to see the trial results confirm this.
"We already see a powerful trend among O2 customers to use a wide range of visual services such as video downloads and streaming, interactive games, various messaging services with live or streamed video, music including radio and a whole host of web portal services."
The results follow a pilot by BT, which found that people would be willing to pay as much as £8 a month for mobile television.
O2 and Arqiva's trial began in September last year and is half-way through. It is taking place in Oxford.
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