��������pk10

O2 is promoting its new Plus Plans package with an integrated campaign by VCCP London.

Spanning TV, VOD, online video, print and social media, the campaign features a 30-second film starring the brand's familiar robot, Bubl.

It was directed by Gary Freedman and produced by Annabel Ridley through Independent Films. The creatives at the agency were Aly Golani and Emma Jackson.