O2 erects giant blank canvas that transforms into the Milky Way at night

Telecoms / Utilities

April 09, 2014

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O2 erects giant blank canvas that transforms into the Milky Way at night

An outdoor installation on Clapham Common looks like a blank canvas by day, but at night the 26ft by 16ft artwork transforms into a bright blue depiction of the Milky Way galaxy.

On Clapham Common in South West London
Sparked by 200,000 UV crystals that only glow in the dark
A 360 degree vista of the Milky Way

The magical transformation is sparked by 200,000 UV crystals that only glow in the dark and the installation is designed to drive passers-by to visit a microsite with a, where visitors can win a Samsung Galaxy S5 on O2.

Brand: O2

Client: James Paterson, PR manager at O2

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