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Bubl makes new friends in its latest appearance for O2.

The ad follows a bored Brit as he wades through life in lockdown. However, a surge in deliveries on his street (each accompanied by an adorable blue Bubl) inspires him to pick up a new O2 product of his own. It ends as Bubl and his new friend take a selfie together.

The TV ad aired today (23 February) alongside digital activity, along with a TikTok AR lens which allows users to create their own secret handshake with Bubl. Media is handled by Havas.

O2 first introduced Bubl in September last year via an ad showcasing the perks of mobile connectivity for O2 users.