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Spoken word artist George the Poet delivers an ode to the miracle of existence in O2's new campaign by VCCP.

The work is inspired by the idea that mobile technology offers "digital oxygen" that can help people feel more alive, by facilitating passions, staying social and making memories. Along with the TV spot, outdoor ads are running on sites including Piccadilly Circus Lights, Waterloo Motion and a wrap of the BFI Imax cinema.  The campaign was art directed by Myles Vincent, written by James Rafter and directed by Jaron Albertin through Smuggler.