O2 appoints sports marketer to head up sponsorship unit

O2 has appointed sports marketer Gareth Griffiths to head up its sports sponsorship division, replacing Nic Fletcher who has joined the Rugby Football Union (RFU) as head of marketing.

O2: appoints Gareth Griffiths to head sports sponsorship division
O2: appoints Gareth Griffiths to head sports sponsorship division

Griffiths will join O2 in November and will work on marketing activity for Nike and the RFU. He replaces Fletcher, who left in June.

Griffiths has worked been working for the public relations firm Lexis for the past 10 years but is now switching to a more marketing-focused role.

In July, O2 ended its 10-year sponsorship of Arsenal football club.

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