Walsh, formerly a senior account planner at integrated agency Haygarth, will report to the director of direct and digital Phil Nunn.
Nunn, the former head of Optimedia's new-media division, was appointed last year to head up the new role of director of direct channels. MG OMD has created the role to bring traditional direct response and interactive media into one department.
In his new role, Walsh will work across the agency's direct clients including Virgin Money, Alton Towers Hotel and the AA.
Last year, MG OMD won the 拢34m AA account on the back of an integrated proposition, increasing the volume of response communications it handled.
Walsh began his career at Haygarth as an account executive six years ago and rose to the position of senior planner working on clients such as Tropicana, Alders, Nokia and Lavazza.
Walsh, who takes up the new position immediately, will sit halfway between MG OMD's brand teams and specialist service The Source, which works across the OMD group as a whole.
"It is a bit left of field coming from a full-service company to a media specialist, but in the face of media fragmentation and the growth of communication planning, it is the way things are going. This is a new role, giving me the challenge to bring direct marketing to the communications planning of Manning Gottlieb OMD," Walsh said.
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