The new campaign, which has also been created by WCRS, will stay in the 1970s but will move away from vests and shorts to tight yellow jumpsuits, with the twins transformed into detectives from the decade that fashion forgot.
The Number is not commenting in advance of the launch of its new campaign but the new creative direction is thought to be linked to the legal troubles surrounding the highly successful and much-praised moustachioed runners.
David Bedford, the former international athlete, accused The Number of using his image without his permission. In January media regulator Ofcom ruled on the case and said that the directory enquiry service 118 118 did use a caricature of Bedford in its multimillion-pound campaign.
Crucially it did not ban The Number from using the Bedford likeness. After the ruling Bedford said he still planned to sue The Number for damages.
北京赛车pk10 named the 118 118 ads as its campaign of the year and said that WCRS's moustachioed runners work was clever and catchy, managing to take its target audience by storm and become a media event in its own right.
The 118 118 campaign helped The Number trounce the competition in the deregulated market.
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