The NSPCC has hired former Barnardo's marketing chief John Grounds
to be its top marketer. The appointment comes as the charity prepares to
launch a high-impact advertising campaign urging the public to report
the first sign of child abuse.
Grounds takes up the role of director of marketing and communications,
filling a post left vacant by Trish Evans, who left last year for
Wellcome Trust. Grounds was most recently communications director at
medical charity Action Research.
The £2m Saatchi & Saatchi campaign, which breaks on TV this Friday
(March 1), depicts a cartoon child being beaten up his father, played by
a human actor.
The TV spot closes with the cartoon character lying wounded on the floor
morphing into a real child, with the endline 'Real Children Don't Bounce
Back'. Media is by Zenith.
- Haymarket Business Publications, owner of Marketing and ±±¾©Èü³µpk10,
launches a weekly title for charity professionals called Third Sector on
March 13.
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