NSPCC 'butterfly' by Saatchi & Saatchi
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Advertiser
NSPCC -
Agency
Saatchi & Saatchi -
Exposure
United Kingdom and Europe
Saatchi & Saatchi has produced a 30-second TV ad for the NSPCC to build awareness of its three-year-long Child's Voice Appeal, which aims to raise £50 million to improve and expand its helpline and online counselling services.
The campaign is based around the line "help us listen to every child's voice", and the ad features a butterfly whose wings are made of ears.
