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The NRS has released readership data on a further batch of 16 newspaper sections.

This brings the total measured to 37, accounting for more than 90 per cent of display advertising expenditure in newspaper sections.

The additions are mainly business and financial supplements. However, the Evening Standard's Hot Tickets and The Guardian's The Guide are also included for the first time.

Unsurprisingly, the News of the World's Sunday magazine recorded the highest readership with 9.3 million readers.

The Daily Mail's Weekend magazine came in second place with 6.4 million readers - 98 per cent of the readership of the main paper.

However, the Evening Standard's ES surpassed even this. The NRS revealed more people read the supplement than read the main title.

Ad director Mike Orlov said he was not too surprised by the result as it was backed up by significant growth in ES's display advertising revenue.

October's revenue was up 17 per cent on last year, while November has already beaten last year's figure with three weeks still to sell.

Orlov attributed this success to the changes made by new editor Mimi Spencer.

The NRS revealed new sections would be added to the list in due course, as would special interest magazines.

The survey is also planning to provide readership data on newspapers' main news sections. These will be included in the new NRS contract, which will come into force in January 2002.

Improved technology - to be introduced over the next few months - is expected to improve data accuracy.

Lynne Robinson, spokesperson for the Institute of Practitioners in Advertising, said she welcomed the changes and the NRS's greater reader transparency.