The central-heating repair cover, which was launched last month, includes an annual boiler service and offers a 50% cashback no-claims bonus.
The online and press ads, created by VCCP, use the strapline ‘50 not out'. The line plays on the name of the policy and the fact that Strauss scored more than 50 runs in more innings than any other England player last year.
The launch of Hometeam
50 last month has placed Npower in direct competition with British Gas' Homecare 100 service, which has no cash-back element.
Npower has sponsored domestic Test cricket for the past nine years.
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