LONDON (Brand Republic) 鈥 US networking-software company Novell is launching a $60m US marketing campaign to mark its push into the internet services market.
The company鈥檚 campaign -- through Austin, Texas agency Sicola Martin -- kicks off in the US today with its first ever television ad, which features David Bowie鈥檚 classic song Changes and the tagline 鈥淭he power to change鈥 .
Novell announced earlier this month that it was taking a $40m charge for restructuring and laying off 16% of its workforce. (WSJ.com)
www.novell.com