M2M pitched against Mindshare, Goodstuff, Maxus and the incumbent Brand-Links.
It will now work with Notonthehighstreet.com’s creative agency Beattie McGuinness Bungay, which won the creative account in April last year.
±±¾©Èü³µpk10s will aim to boost growth for the website, which sells original gifts and other products, and gifts from small businesses.
A Notonthehighstreet spokeswoman confirmed it planned to spend £2 million on media in the next year.
A new brand proposition, based around the slogan, "For a life less ordinary", will launch for the Christmas 2013 campaign.
Sarah Wilson, the head of brand at notonthehighstreet.com, said: "M2M impressed with their strategic vision and passion to help take our brand to the next level. We’re looking forward to working with the team on a memorable Christmas campaign and new opportunities for 2014."
Nicola Pearson, an account director at M2M said the website’s business values were "closely aligned" to M2M’s. She said: "We join them at an exciting time in their evolution and look forward to playing our part in this growing success story."
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