Northern Rock will sponsor the team's first home game against Dinamo Tbilisi on November 4, the away game against Sochaux on November 25 and home game against Sporting Lisbon on December 16.
All matches will be hosted by Matt Smith, and Andy Townsend and Ally McCoist will provide the analysis and major developments on match day.
The deal includes all broadcast sponsorship and branded trailers on ITV2 and ITV3. It was negotiated by MediaVest Manchester and ITV Sales.
David Henderson, director of advertising at Northern Rock, said: "This is a logical extension of the company's involvement in sport and in particular as Newcastle United's partner, I am sure everyone will have a laugh at our Romeo the Frog title credits."
ITV recently secured all the home rights to Newcastle United's Uefa Cup games and ITV2 has gone as far as to rebrand as 'ITV Toon' in the team's black and white colours for match days instead of its usual blue and yellow.
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