Associated Northcliffe Digital, the digital division of Associated Newspapers, has acquired Simply Energy Ltd, which runs consumer price comparison site SimplySwitch in a £22m deal.
SimplySwitch will continue to operate independently with its management team on a three-year earn-out, but if will join AND's Digital Publishing division. Simply-Switch allows consumers to compare available products in energy, home phone, mobile and broadband, and then change suppliers.
Andy Hart, MD of utility website AND, said: "We expect the business to work closely with a number of the group's other businesses."
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