Targeting youth, the ad forms part of a series, with each ad describing the lifestyle of a specific young boy or girl. When I first saw the campaign, I welcomed it as a pleasant change in the communications trend in the telecom sector.
No sex please, we're Pakistani!
LAHORE - There's been a massive uproar after Telenor Pakistan's latest campaign 'Telenor internet.more' hit TV. A small group within the marketing community felt that this communication was "not appropriate" in our society. But this small group sure made a lot of noise - enough noise for Telenor to take the spot off air.