LONDON - IPC's flagship music brand NME has secured a deal with Virgin Atlantic to provide content for the airline's in-flight entertainment channel and magazine.
As part of the deal NME Radio will create an exclusive show for the airline featuring alternative music.
Additionally the airline's Seatback magazine will feature a monthly critique from NME's reviews editor Hamish MacBain and an exclusive NME competition offering passengers the opportunity to win tickets to Club NME nights at KOKO.
NME will also compile a monthly eight-track playlist that will feature on the airline's entertainment system.
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