Nivea has struck a deal with Channel 4 to buy the entire ad break
during Because You're Worth It, a documentary about the birth of the
cosmetics industry. The deal forms part of the skincare brand's 90th
birthday celebrations. Nivea will use the two-minute ad break to show a
short film called Women, showing the history of Nivea via the brand's
advertising over the years from 1911 to the present day. The film is not
product-based, but aims to show the relevance of the brand in today's
world and shows how the range has developed over the years. The ad
concludes with a tribute: 'To all the women in the world, you are
beautiful.' The programme airs today (Wednesday) at 9pm. The deal was
negotiated through Carat with TV ads by TBWA/London.
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