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Nivea has tapped into the internet craze for "life hacks" (tips to overcome everyday problems) in its new online campaign. Stack created the activity, which promotes the Nivea Originals range of products. An online video demonstrates clever tricks for men – such as putting trainers in the freezer to get rid of a smell – before suggesting using Nivea products to look and feel good. It was written by George Leaney, art directed by Dan Plotkin and directed by Ben Jones through Gas & Electric.