Nissan's pop-up venue to push Cube

Nissan is launching a pop-up venue in collaboration with Parisian design shop Collete, to promote its new Cube model.

Nissan in pop-up venue for Cube push
Nissan in pop-up venue for Cube push

The store, located at the Boilerhouse, part of the Old Truman Brewery, will open on 26 November and run until 3 January.

Colette has handpicked 60 unique interior decorating pieces and kitsch Japanese inspired gadgets to feature in the London store, with prices ranging from £5 to £4000.

Nissan is hoping its Cube, an unusually shaped vehicle, will cash in on the kitsch market.

Pop-up venues are hugely popular at the moment. Marmite brought in TRO and Hot Pickle Trading to open its first store on London's Regent Street  this week, while during London Restaurant Festival a number of pop-up eateries appeared across the capital.

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