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Nissan has released a cinema ad featuring its brand ambassador, the Olympic gold medal-winning cyclist Sir Chris Hoy. TBWA\London created the spot, which opens in an empty velodrome. It cuts from images of a Nissan vehicle to Hoy’s performance being analysed in a lab and him winning on the track, highlighting the high level of innovation at the car-maker. At the end of the film, the words "determination", "innovation" and "support" flash across the screen. It was written by Anja Muller, art directed by Nick Shay and Jason Fletcher, and directed by Juriaan Booij through RSA Films. Post-production and audio post-production were handled by Unit, while editing was by Cut & Run.