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A man can't shake his regret over not owning Nissan's Qasqhai vehicle in the auto brand's latest TV ad.

Set to a soundtrack by indie rock band Royal Blood, the man stares forlornly at a white Qasqhai that keeps appearing as he goes about his daily life, from working to dancing in an astronaut costume at a fancy dress party. The spot is a departure for Nissan Europe, which takes a playful, emotional tone rather than focusing on vehicle functionality. It will air in over 15 European countries and be accompanied by digital, retail and CRM efforts.