An award-winning creative, Mackinnon led Nike's digital campaign for ‘Men v's Women Challenge' which became the most successful ever Nike Plus challenge, helped develop Nike Football's World Cup 2010 strategy and Women's Training ‘Have a strong day' campaign. He managed a team of seven digital category managers.
At Kitcatt Nohr, Mackinnon will oversee the agency's creative digital team, working closely with creative partner Paul Kitcatt, creative director Phil Keevill and Kitcatt Nohr's digital planning director, Lazar Dzamic.
Mackinnon's digital career includes co-founding online agencies Nowwashyourhands and Playgroup between 2001 and 2007.
At Nowwashyourhands, Mackinnon worked with BBC, MTV, ITV, Camelot, BT and Unilever before and after merging Nowwashyourhands with Cleara to form Playgroup.
His awards include four Horizon Gold Awards for BBC Robin Hood and ITV Demons, a Golden Award of Montreux, Davey Award for Stuff Magazine, a Webby for BBC G.I.Jonny and a Cannes Silver Cyber Lion for Ted Baker.
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