Nike 'voice of the stadium' by BBDO Argentina

Nike 'voice of the stadium' by BBDO Argentina
Nike 'voice of the stadium' by BBDO Argentina

Nike is aiming to turn around the fortunes of the Argentinian football club Boca Juniors with a new spot featuring a talking stadium.

Nike, which sponsors Boca Juniors, and BBDO Argentina filmed the ad during a training session at La Bombonera. The players are treated to a pep talk from the stadium itself.

The ad marks the launch of the team's new jersey.

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Executive creative directors
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