Nike, Shox sport shoes
The woman watches the man eat his pretzel, rushes out, charges into the street, buys one and returns to the subway, then eats it while the man stares at her astonished. Set to a 'Jungle Boogie'-style funky 70s cop show soundtrack, the spot gives you all the sites and sounds of New York from yellow cabs to hotdog vendors. Created by Wieden & Kennedy, Portland.